lim (cost) → 0
The cost of building software is approaching zero. This changes everything.
Read the thesis ↓Software cost is approaching zero.
The implications are profound.
GPT-3.5 arrived. Then GitHub Copilot. Then Claude, Cursor, Codex. Each generation doubled capability and halved cost. Today, AI writes production code, debugs systems, and ships features autonomously. Jensen Huang said it plainly at CES 2025: "The marginal cost of software is going to zero."
History says this won't shrink the software industry — it will explode it. When steam engines became more efficient, coal consumption rose. When spreadsheets made calculation free, firms hired more accountants. The car didn't contract the auto industry; it created one worth trillions. When building software costs nothing, the number of applications built trends toward infinity.
The second-order effects are vast. Distribution becomes the new moat. Hyper-niche software — too expensive to justify before — becomes viable overnight. Solo operators run portfolios of products. Agents become buyers. Software fragments and personalizes down to the individual. As Marc Andreessen put it: "The amount of software in the world is about to explode by 1000x."
Limit 0 Labs exists at this frontier — shipping products across finance, design, and beyond — in a world where the only limit is ideas, not cost.
The world's sharpest minds agree.
The hottest new programming language is English.
Andrej Karpathy — Co-founder, OpenAI
Everyone is now a programmer. You just have to say something to the computer.
Jensen Huang — CEO, NVIDIA · CES 2025
The amount of software in the world is about to explode by 1000x.
Marc Andreessen — Co-founder, a16z
Free software written by AI will be as transformative as free information was with the internet.
Vinod Khosla — Founder, Khosla Ventures
When building is free, what changes?
Cheaper software means more software — not less. Every efficiency gain in building unlocks an explosion of new applications across every domain, niche, and use case.
When dev cost drops from $500K to $500, hyper-niche products become viable businesses. Solo operators run portfolios of products serving the smallest, most specific markets.
When anyone can build, those who reach, retain, and earn trust win. Building is the commodity. Brand, network effects, and distribution capture the value.
AI agents are becoming purchasing decision-makers. SEO becomes AEO. Software needs to be agent-discoverable — machine-readable specs, programmatic trials, verifiable benchmarks.
Follow the lab.
We publish ideas, ship products, and document the frontier.